Summer 2027 Intern - Associate Brand Manager - MBA (Early Engagement)

Keurig Dr Pepper

Frisco, TX

Estimated pay: Est. $17–$26/hr (market estimate, not employer-stated)

Summer 2027 Intern - Associate Brand Manager - MBA (Early Engagement) Frisco, TX Job ID 146264 Job Category Marketing Job Level Individual Contributor Position Type Full-Time Apply Save Job Job Overview: Summer 2027 Intern - Associate Brand Manager (MBA Student) Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit. We offer tremendous opportunities for every employee to contribute and excel as part of our action-focused team. As an Associate Brand Manager, you will analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes. This role is aligned to the Beverage Operating Unit. Logistics: The KDP 2027 Summer Intern Program will run from June 7 - August 13, 2027 Full-time; 40 hours per week Monday-Friday Hybrid Work Model (Frisco, TX) Responsibilities: Analysis - Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management. Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development. Consumer Expert - Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all communications. Business Planning and Budgeting - Assist the Brand Manager in the development of the annual marketing plan, including consumer strategy, creativity, local program development, and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross-functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries. System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions, and implement programs. Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories). Total Rewards: $2,250 per week Paid bi-weekly $7,000 Sign-on Bonus, paid within 30 days of employment Requirements: Four-year college degree Actively enrolled in a 2-year full-time MBA program, with expected graduation the year following the internship (1st-year student) Must have 3-6 years of post-undergraduate full-time work experience Ability to demonstrate strong analytical and project management skills Strong computer skills in Excel and PowerPoint Ability to multi-task in a cross-functional environment Marketing concentration is not a requirement, but a plus Consumer packaged goods and beverage experience is a plus Consumer research experience on the manufacturing/client side is a plus Knowledge of the use of syndicated marketing research databases (e.g., IRI, Nielsen, household panel, MRI, SIP) is a plus Please note: You must be work authorized in the United States on a full time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full time basis. We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview, and more. Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands suc